Display-support



W. B. AND W. J. BLACKWELL.

DISPLAY SUPPORT.

APPLICATION FILED FEB. 19, i9l9.

1 337, 8 1 6 Patented Apr. 20, 1920 UNITED STATES PATENT OFFICE.

WILLIS B. BLACKl/VELL AND WILLIS J. BLAGKVVELL, OF NEW YORK, N. Y.

DISPLAY-SUPP GET.

Specification of Letters Patent.

Patented Apr. 20, 1920.

Application filed. February 19, 1919. Serial No. 277,913.

To all whom it may concern.-

Be it known that we, WILLIS B. BLACK- WELL and l/VILLIs J. BLAGKWELL,both citi- Zens of the United States, and residents of the city of NewYork, borough of Manhattan, in the county and State of New York,

have invented a new and Improved Display- Support, of which thefollowing is a full, clear, and exact description.

This invention relates to display devices and has particular referenceto simple, cheap, reliable and efiicient means for supporting a card,advertisement or other display matter upon an upright temporary supportsuch as a bottle neck, tin can or other container.

Among the objects of our invention 1S to provide attractive windowdisplays of bottle goods, any one or more of the bottles of the displaybeing employed to support a display card or the like description of thegoods, the means for supporting the display being held by the bottles insubstantially invisible'or inconspicuous position.

Another object of the invention is to provide a spring clip of suitableform for self support upon a bottle neck or other upright member, saidclip including a plurality of fingers or holders at the back of thebottle neck or support for holding a display card.

With the foregoing and other objects in view the invention consists inthe arrangement and combination of parts hereinafter described andclaimed, and while the invention is not restricted to the exact detailsof construction disclosed or suggested herein, still for v the purposeof illustrating a practical embodiment thereof reference is had to theaccompanying drawings, in which like reference characters designate thesame parts in the several views, and in which Figure 1 is a frontelevation showing one manner of use of our improvement.

Fig. 2 is a perspective view of our im proved display support detached.

Referring now more specifically to the drawings we indicatediagrammatically in Fig. 1 an upright member such as a bottle B having aneck 10 adapted to have snapped thereupon the loop portion 11 of aspring clip having terminal fingers 12 preferably spaced laterally fromeach other with the points of the fingers projected upward at the rearof the bottle neck. WVe make these display supports preferably of a goodquality of steel or other spring wire and so shaped as to have aninherent tendency to automatically hold in supporting position upon abottle neck of any ordinary size.

In the practice of the invention as suggested in Fig. 1 a display card Gdepending upon its size or other conditions may be supported upon onesupport on a single bottle, or on several supports on as many bottlesarranged in a row. Taking into consideration the fact that bottled goodsare commonly put on the market nowadays with metal caps it isinconvenient, if not impossible, for cards or the like to be supporteddirectly on their tops without some special appliance, but even inconnection with bottles having cork stoppers to employ pins or the likesticking into the cork stoppers to hold the display cards is bothinconvenient and productive of an unsightly display. As will beappreciated from the drawings a display support such as we have shownmay be snapped or clamped upon a bottle neck and be practicallyinvisible from the front the only portion being visible being the loop11, which in many instances is practically i11- visible because it isparallel to the top or cap of the bottle. The fingers 12 being back ofthe bottle neck and cap are invisible whether adisplay card be supportedthereon or not. In supporting the card, however, the lower edge of thecard rests directly upon the device, and the back surface of the cardrests against the points of the fingers. Rearward tilting of the card islimited by said finger points and contact between the lower edge of thecard and the device. Obviously for supporting a large display card twoor more bottles in a row are preferably used, the card extending betweenthem so as to be supported upon several of the clips on the same level.

The form shown has in addition to the loop 11 and fingers 12 havingupwardly directed points, a double fold or bend 13 and 13 between eachfinger and the loop. This arrangement provides two additional fingers ormembers 12 and 12 Obviously a display card or the like may be supporteddirectly upon the loops 13 and lean rearward against the finger points12, or if the clip is applied to the bottle neck in inverted positionthe same display card might be supported upon the bends 13 and leanrearward against the then upper ends of the members 12: We prefer,however, to so bend the holding features or portions of the clip as togrip the display card between the fingers l2 and the parts 12 or betweenthe parts 12 and l2",

and in making up certain displays we frequently attach display cards orthe like by means of a clip so as to utilize both sets of grippingdevices. may be supported between the fingers l2 and parts 12 in theposition of Fig. 8 while another card or ticket may he slipped upwardbetween the parts 12 and 12 so that the two displays will be heldindependent of each other. I

Inthe foregoing principal forms of our invention it will be noted thatthe device comprises an open spring loop terminating in spaced upwardand substantially parallel fingers movable laterally toward and fromeach other in accordance with the diameter For example one card r of thecontainer around which the loop portion is embraced. Said loop portionat all points remote from the finger portion of the device lies in acontinuous smooth curve in a plane essentially perpendicular to theplane of the terminal fingers.

We claim:

The herein described display support comprising an open loop of springwire having terminal gripping ends, the extreme ends constitutingstraight parallel fingers, while the portions of the wire adjacent tothe fingers are bent into double folds of bends which cooperating withthe fingers constitute frictionalgrips for the device to be displayed. 7

WILLIS B. BLACKl VELL.

WILLIS J. BLAOKWELL.

